Image

Startups and Social Responsibility

Image credit: Iryna Yeroshko/Flickr4528323

Are you a small business owner? How can you differentiate yourself from the competition? It turns out that companies with a strong sense of purpose and social responsibility can set you apart. CEO Denise Morrison of Campbell Soup Co. gives her thoughts on the matter.

1. Define the purpose and pin it on beliefs that will set the brand apart from competitors.
2. Link your purpose and beliefs with social responsibility.
3. Connect the company’s purpose and ideals to business strategies to drive growth.

She summarized her thoughts as follows; “Make a profit and a difference. It’s a winning recipe for growth.”

What do you think? Please comment! 🙂

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s