Do small businesses have advantages over large businesses? According to Gail Goodman, the CEO of Constant Contact, they do indeed.
First off, it is easier to build personal relationships with customers at small businesses, making it more likely to build intimate long term relationships. Large businesses often struggle to pull of the “small business vibe” that some customers prefer.
Second, market research can be easier for small businesses, as well as less expensive. One reason is because small businesses do not need to hire many specialists to gauge what the customer experience is, and what their needs are. Small businesses can simply just ask customers what they want.
It is crucial that small businesses continue to nurture and strengthen relationships with customers in order to retain their competitive advantage.
For time -strapped small business owners, there are services such as Hubspot and Constant Contact that can help streamline social media. You can also start a blog in order to garner more awareness about your business! 😉
Her final advice was to “stay focused,” and “start small and build from there.”
What do you think some other advantages small businesses have over larger ones?
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