Startups and Social Responsibility

Image credit: Iryna Yeroshko/Flickr4528323

Are you a small business owner? How can you differentiate yourself from the competition? It turns out that companies with a strong sense of purpose and social responsibility can set you apart. CEO Denise Morrison of Campbell Soup Co. gives her thoughts on the matter.

1. Define the purpose and pin it on beliefs that will set the brand apart from competitors.
2. Link your purpose and beliefs with social responsibility.
3. Connect the company’s purpose and ideals to business strategies to drive growth.

She summarized her thoughts as follows; “Make a profit and a difference. It’s a winning recipe for growth.”

What do you think? Please comment! 🙂