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The Most Common Email Mistakes Professionals Make

We’ve all been guilty of making a few email snafus from time to time. And it can mostly be harmless, but consistently making mistakes in your emails can have unpleasant repercussions.

Business Insider columnist Emmie Martin recently wrote about “The Twelve Most Common Email Mistakes that Professionals Make.” Feel free to view the rest of the email on our Facebook page.

1. Forgetting to use a greeting or closing

This is simply common courtesy, and reflects how open and friendly others perceive you to be. If you jump straight to the point without addressing the person, they may feel that you don’t believe they are worth the effort of giving a greeting to. Yikes!

Photo Credit www.thehindu.com

2. Being too formal

While there is danger in being too informal, being too formal gives others the impression that you are cold and distant. You definitely want to be seen as accessible.

3.Becoming too informal too quickly

On the flip side of the coin, being too informal makes you seem less professional, and that you cannot be taken seriously. You may also put off your superiors by your assumed familiarity with them, and your disrespectful demeanor.

Don’t be this guy.

4. Saying “to whom it may concern” 

This is very generic and soulless, and it connotes that you haven’t done your homework on who you are addressing. Don’t do it.

The expression on your recipients face when they receive your email.

5. Forgetting to change the subject line

This limits confusion. Whenever a new topic comes up in an email exchange, be sure to change the subject line so that the other person has an easier time finding these emails at a later time.

6. Hitting “reply all”

This can be annoying to other people, and could possibly get you in trouble depending on the contents. For example, if you are looking for a new job while still being employed at your current job, and you send a copy of your correspondence with the rival’s recruiter to your boss. Uh-oh.

7. Not paying attention to detail

This reflects on your work ethic, and you as a person. If you don’t take the time to double check your email, no one will want to take the time to read it.

8. Including too many personal details

Don’t be that person. Too much information (TMI), is definitely a thing. No one wants to hear about your cat’s gastrointestinal issues.

Why not?

9. Not monitoring your tone

A lot is lost in translation when people communicate via email. Face to face interaction is a large percentage body language, and you don’t have that luxury when corresponding through email. If there is any doubt with how you phrased something, change it, better safe than sorry.

10. Asking questions that have already been answered

This wastes everybody’s time, including yours. And it shows your inability to listen. Don’t do this, it gives a bad impression of you to others.

11. Saying something over email that should be done face-to-face

We all have a flood of emails to meander through on a daily basis. Don’t add to it. Try calling or waling over to their cubicle/workplace instead.

12. Using emojis or abbreviations

These are very unprofessional. If you use numerous emojis and begin abbreviating countless words, you definitely not be on your boss’ good side.

“brb bossman 😉 🙂 ?! abt nvrmd yolo D:” ?

Have you made any of these mistakes? Well, there’s no time like the present to correct them! Avoiding these common email errors will help you become more professional overall and hopefully help prevent you from giving a bad impression to others. Please feel free to comment below!

Revamp Your Content Marketing Strategies

4 Ways to Evolve Your Content Marketing Strategy

Marketing is critical for all businesses, but what if you find yourself running out of fresh ideas? Never fear, because Eric Siu the CEO of Single Grain has some great ideas!

1. Write Longer Posts: Now, the irony is not lost on me that most of my blog posts are on the short side, and this one will probably be also, but learn from my mistakes! Database company serolQ found that the ideal length of a blog post should be more than 2,000 words.

4 Ways to Evolve Your Content Marketing Strategy

As you can tell from the graph above, top results are longer than the less searched sites.

SEO Moz found that longer posts receive more back-links, which is an important factor in Search Engine Optimization.

4 Ways to Evolve Your Content Marketing Strategy

Here is more evidence to support the premise that longer subject matter receives more attention. The red bar represents Facebook “likes” and the blue bar represents “reshares” on Twitter. Clearly content with more than 1500 words does better than content with fewer words.

2. Use More Visuals: Zabisco found that 90% of the information that reaches our brains is visual, and 65% of people learn visually. Add more pictures!

Photo Credit visualcontenting.com Catherine Pham

3. Use Info-graphics: Correlating with the need for more visuals, is the need for more info-graphics. Make sure they incorporate useful things such as numbers, illustrations and graphs to capture the readers attention.

4. Record Podcasts: Before I shared this article from Entrepreneur.com, I wasn’t even sure I knew what a podcast was. But they can be very useful it appears. The cool thing about podcasts is that people can go about their daily lives while still listening to a certain podcast. They don’t need to keep their eyes glued to a computer screen.

Well, there you have it. There are the four ways to evolve your content marketing strategies. I don’t know about you, but I learned some cool things. What other things do you think a business can do to revamp their content marketing strategies? Leave a comment below!

Advantages of Small Businesses

Do small businesses have advantages over large businesses? According to Gail Goodman, the CEO of Constant Contact, they do indeed.

First off, it is easier to build personal relationships with customers at small businesses, making it more likely to build intimate long term relationships. Large businesses often struggle to pull of the “small business vibe” that some customers prefer.

Second, market research can be easier for small businesses, as well as less expensive. One reason is because small businesses do not need to hire many specialists to gauge what the customer experience is, and what their needs are. Small businesses can simply just ask customers what they want.

It is crucial that small businesses continue to nurture and strengthen relationships with customers in order to retain their competitive advantage.

For time -strapped small business owners, there are services such as Hubspot and Constant Contact that can help streamline social media. You can also start a blog in order to garner more awareness about your business! 😉

Her final advice was to “stay focused,” and “start small and build from there.”

What do you think some other advantages small businesses have over larger ones?

Also, feel free to check out the full article at our Facebook page!

Take Care!