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Advantages of Small Businesses

Do small businesses have advantages over large businesses? According to Gail Goodman, the CEO of Constant Contact, they do indeed.

First off, it is easier to build personal relationships with customers at small businesses, making it more likely to build intimate long term relationships. Large businesses often struggle to pull of the “small business vibe” that some customers prefer.

Second, market research can be easier for small businesses, as well as less expensive. One reason is because small businesses do not need to hire many specialists to gauge what the customer experience is, and what their needs are. Small businesses can simply just ask customers what they want.

It is crucial that small businesses continue to nurture and strengthen relationships with customers in order to retain their competitive advantage.

For time -strapped small business owners, there are services such as Hubspot and Constant Contact that can help streamline social media. You can also start a blog in order to garner more awareness about your business! 😉

Her final advice was to “stay focused,” and “start small and build from there.”

What do you think some other advantages small businesses have over larger ones?

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Take Care!

How to do Social-Selling Well

What is social selling and how do you use it? How can you more effectively use social media to make a profit? Companies that don’t use social media will be left behind, but what are some tips for companies that do use social media? Dan Newman, president of Broadsuite shares his expert opinion.

1. Get your sales team on board. Spend time on social selling, and helping your team know how to connect with customers with social media.

2. Take baby steps. Sales executives often need some simple tactics such as how to use social media or content.

3. Show results. Wins don’t have to be just sales. He advises clients to track conversations and appointments generated from the tactics he suggests in the article.

4. Have your ear to the ground. Keep an eye out for content that is useful for your clients.

5. Keep track. When you find useful content, it is a good practice to keep an Excel or Word document where you keep the article titles, links and main topic.

6. Find connections. Look for opportunities to pair the content with specific clients.

7. Make it meaningful. Deliver the content with an email and a simple message that helps the customer or prospect understand the topic and why you think it is important.

8. Include a call to action. Make sure the client needs to take some sort of step. Some examples include a follow-up call or a meeting, where you can discuss the information.

9. Be consistent. The response rate will likely not be 100 percent but that doesn’t mean clients aren’t reading it.

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